Up to 64 Snapchatters will be able to co-watch full-length episodes of HBO series via the HBO Max Mini, part of the Snap Minis feature, which debuted last year to host third-party experiences through the social app, thanks to a new partnership between WarnerMedia's HBO Max and social messaging platform Snapchat. Minis allows users to use Headspace to meditate, purchase movie tickets with friends via Atom, and now watch whole HBO episodes, including pilots for "Lovecraft Country" and "Game of Thrones." Viewers will be able to coordinate playback so that they can all see the same movie at the same time.
Even if you don't have HBO Max, you can watch the pilot episodes for free. Users over the age of 18 will, however, be "prompted to subscribe to HBO Max in order to continue watching a series once the pilot episode has concluded."
Users will be able to talk and make reactions while streaming a title "via a shared in-chat link or by clicking a shared sticker," and they will be able to co-watch "through a shared in-chat link or by clicking a shared sticker." Amazon Prime Video, Hulu, and Disney+ are among the main streaming services that have introduced watch parties.
Apple is contemplating a FaceTime connection with SharePlay to facilitate group streaming. "HBO Max on Minis is the only big streamer to offer streaming whole episodes without ever leaving Snapchat," according to the press release.
"Our relationship with Snapchat is another step in fulfilling that demand for human connection and providing our fans with co-viewing alternatives," said Sarah Lyons, executive vice president of DTC global product management at HBO Max.