By Wishtrend's brand mantra is simple: "Ingredients, Formulations, and Results." Here at Kanvas, we love this popular Korean cruelty-free cosmeceutical brand because its formulations cater to a wide range of skin types. You won't find any parabens, artificial colorants, mineral oils or phenoxyethanol here - making it gentle on skin. This doesn't mean its products are any less effective - the results (and its enormous fan base) speak for themselves!